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Chanel unveiled the Coco Crush Interactive phone Booth, an installation to captivate the guests, from Los Angeles and Paris to Shanghai and Seoul. This experience invited guests to step inside a beautifully reimagined Paris street with a phone booth as a portal embark on a journey of self-discovery. Through a series of unique questions, participants uncovered their unique Coco Crush profile — Society, Parisian, Mademoiselle, Maximalist, Minimalist as distinct attitude.
Discover whether you embody the spirit of the Society, Parisian, Mademoiselle, Maximalist, Minimalist as distinctive attitude.
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Creative Technology
Installation Engineering
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Prototype
Manufacturing
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CHANEL (Art Direction)
1.3 (Manufacturing)
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CHANEL
The phonebooth celebrated the essence of Coco crush: an attitude of individuality and confidence. By seamlessly blending technology with Chanel’s signature sophistication, the installation transformed a simple object into a creative portal, inviting guests to explore their personal style through the lens of Chanel’s jewelry philosophy.
At its heart, Coco crush is an attitude, a free-spirited approach to life that defies convention and transforms imagination into reality. This unique installation captures that essence, inviting participants to embrace their individuality and explore the world of Chanel jewelry in a bold, unexpected way.
Behind the scenes, the experience was powered by an custom interactive system. Each question posed to participants invited them to choose between a binary answer truly building their personnal profile. This ensuring a cohesive journey and real accurate proposal.