Avant-Première
For the Launch of the 2024 Chanel Première Reissue, we collaborated on the creation of a unique combination: a limited-edition book chronicling the history of the Première watch, paired with a bespoke lectern to reveal this exceptional timepiece.
Revealing the Première and maintening it’s timeless aesthetic.
Simultaneously a jewellery case and digital display, this creation cannot exist without its inseparable book. As you open the pages, photographic flashes begin to crackle, revealing the Première like a star making her entrance at a film premiere.
Services
Creative Technology
Technical Development
Software & App Development
Prototype
Partners
1.3 (Production)
Photo
Mario Simon-Lafleur
video
Mario Simon-Lafleur ( Direction & Light Design )
Corentin Poisson ( Operator )
For the Launch of the 2024 Chanel Première Reissue, we collaborated on the creation of a unique combination: a limited-edition book chronicling the history of the Première watch, paired with a bespoke lectern to reveal this exceptional timepiece. Simultaneously a jewellery case and digital display, this creation cannot exist without its inseparable book. As you open the pages, photographic flashes begin to crackle, revealing the Première like a star making her entrance at a cinema première.