Matters of Precision
For an exclusive showcase in celebration of the new Chanel J12 watch, guests are taken on an immersive journey into the world of precision and timelessness. Set in a curated space designed to echo the sophisticated and innovative spirit of Chanel, the experience invites visitors to observe the J12 through various lenses — both literally and metaphorically — offering a unique opportunity to engage with this iconic timepiece from multiple perspectives. Through a blend of interactive displays, including a microscope projecting moving images, a depolarizing magnifying lens, a rotating videotape display, and a video game specially designed for the J12 presentation.
Crafting a seamless journey where each element, microscope, lens, rotating display, and video game, engages guests with a deeper understanding of the timepiece’s beauty and craftsmanship.
Services
Creative Technology
Installation Engineering
Technical Development
Electronic Development
Prototype
Manufacturing
Software & App Development
3D print
Game Development
Partners
CHANEL (Art Direction)
1.3 (Manufacturing)
Photo
Dune(s) Corp.
For an exclusive showcase celebrating the new Chanel J12 movement, we’ve created interactive experiences that highlight the technical excellence of this iconic timepiece. Guests explore the J12’s unique qualities through immersive installations.
The microscope allowing visitors to zoom into the watch through a video that showcases its new technical movement. The Magnifying lens lets guests step into the role of the watchmaker, engaging actively, reavealing videos of the watch’s new features. A audiotape recorder presents a playful dialogue between the original model and the new J12, where the two watches compare their technical characteristics in a witty conversation.
We’ve designed a bespoke video game, where the J12 movement becomes the main character. This immersive experience takes guests into the watchmaker’s workshop and the intricate details of the J12’s creation.