At the heart of this enchanted world stands a Grandfather clock, transformed into a showcase for choosen pieces of jewelry. Far more than a timepiece, it tells a story — one of the last, fleeting hours before Christmas, where time seems to dance between anticipation, wonder, and excitement. Its golden hands, guided by a precise digital system, move with a life of their own, while an inner lightbox brings the clock’s face to life to reflect the passage of time and emotion.

The journey begins in the early evening, at 6:30 PM, where time seems eager, rushing forward as the hands sweep swiftly toward 9 PM. But as the hour grows later, impatience gives way to suspense. The clock slows its pace, the ticks stretching longer as it approaches midnight. Every moment feels laden with possibility until, at the stroke of 12:00 AM, the clock stops entirely. A chime rings out, clear and sharp, marking the climax of the countdown.

Then, all order is lost. The hands spin wildly, as if caught in the thrill of Christmas magic breaking free, the light dancing in chaotic bursts. Just as suddenly, the clock finds a new rhythm, beginning to tick backward — slowly at first, then gathering speed, as time unravels itself. The journey comes full circle, resetting to 6:30 PM, ready to begin its endless, hypnotic cycle once again.

Alongside this mesmerizing centerpiece, other treasures complete the dreamscape. A watch case transformed into a music box, showcasing the iconic “Première” watch.
A debspoke flashlight enabling you to project Chanel’s Christmas Star and signature camellia and an interactive book, revealing Chanel’s latest Christmas campaign.