Type Crush
For the launch of the Coco Crush 2021 collection, Chanel invited guests to celebrate the magic of encounters and fleeting crushes with an innovative and personalized experience. At the center of the event was a bespoke typewriter, designed to engage visitors through interactive storytelling. By answering a series of playful, crush-inspired questions via a sleek digital interface, guests contributed to the creation of a unique, large-format Coco Crush poster a personalized memento of their individual encounter with the campaign.
Engineering a system to seamlessly transform guest responses into stunning, personalized posters.
Services
Creative Technology
Software & App Development
Electronic Development
Partners
CHANEL (Art Direction)
1.3 (Manufacturing)
Photo
Dune(s) Corp.
For the Coco Crush 2021 collection launch, Chanel created a unique interactive experience with a bespoke typewriter. The typewriter’s design reflected the spirit of the Coco Crush collection. Every detail, from the tactile keys to the seamless integration of a digital screen, was designed to embody the fleeting yet impactful nature of a crush a moment of pure elegance and spontaneity.
Beyond its striking appearance, the typewriter featured advanced technology tailored for this unique experience. A compact digital screen displayed a series of playful, crush-inspired questions, inviting guests to reflect on memorable encounters and impressions. The system processed their answers in real time, using custom-built algorithms to generate personalized poster designs. The seamless integration of mechanics, electronics, and software ensured that the typewriter operated flawlessly, maintaining Chanel’s commitment to perfection in both form and function. The resulting large-format poster captured their unique story, transforming it into a timeless keepsake.